Claire dislikes: Tbh, I was mildly exasperated by this box. They sent three of the same kind of toy, which was so disappointing because for the same gagging/choking hazard reasons I couldn't give Ruggie the lion toy from the BarkBox, I couldn't give these "iBalls" to her either. The antler I received was so, so small, and while I know Ruggie's a tiny beeb, she still goes to town on her chew toys and was worried she'd swallow it accidentally or something.
I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.