With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
Extra Customization. Dog subscription boxes come with a wide array of customization options. While all boxes take into account your dog’s size, some also consider gender, environment, allergies, toy temperament (gentle or rough with toys), and other preferences. Generally, the more customization options you have, the pricier the box will be, but this isn’t always true. We make sure to note when certain boxes provide extra customization features, so if you know specific things you do or do not want in your doggy subscription box, be sure to look for boxes that provide that extra level of personal customization.
I have three vizslas--9-year-old Zoltan, 6-year-old Judit, and 5-month-old Sophia. When that box arrives it's like Christmas for them! They get very excited and always have fun "opening" their package to dig into those fun toys and tasty treats! The themes are always clever and the toys are well-made to withstand their aggressive play. I appreciate the variety of treats included, and am impressed with the quality of ingredients. Thank you for providing my vizslas with quality toys and treats that bring so much happiness to our home--I love spoiling them every month! PLEASE keep up the great products and service!
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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