“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
I've always wanted to try a subscription for my pups but I'm a bit ashamed that this was my first experience. BarkBox was good but had major hits and misses. I have giant, playful, strong dogs and though this was indicated, I don't feel as though any size consideration is evaluated when selecting toys for the boxes. I do like that they always came with two toys because it meant each dog had 15 minutes of play time before I had to wrestle their jaws open to dig out the stuffing and bits of squeakers they were about to ingest. The treats have been great! They especially loved the apple cider treats that started to ferment when left in a cookie jar and made all their other treats reek of beer. As a consumer that willingly signed up for the box and entered my debit card information freely, I should have read more in-depth. I did not know that when you terminate your subscription that you will continue to be charged until you reach the year mark of signing up. For me it meant 9 more months of money that was to be taken out of my account had I not caught it. I like true month to month boxes where a cancellation is immediate and I wish they had made their rather off-kilter ways of charging and processing more visible. I can think of some major changes that they could make but ultimately some of the blame rests on me for not reading better. I know my pups will be sad as they've grown accustomed to their box but I can buy more durable and healthy big dog treats for just a little more money and I know it would be more worth it.
Every BarkBox delivers 2 original toys, tailored to your dog’s size, 2 full bags of all-natural treats, and a scrumptious, high-quality chew. All of our toys are designed in-house and our treats are always made in the USA and Canada, never contain any corn, wheat, or soy. And each month, BarkBox comes wrapped in a surprise new theme for pups and their parents to enjoy, like our popular “Chewrassic Bark,”“Space Squirrels,” and “Knights of the Hound Table” boxes.
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!
PawPack makes it effortless for you to bond with your pet while promoting a healthy and sustainable lifestyle. PawPack offer a curated subscription service that provides you and your cat or dog with a box of surprise products each month that will always be all-natural and grain free. PawPack strives to save the lives of shelter pets, and just by being a PawPacker, you will be doing just that. PawPack has a commitment to finding every pet a home shines through everything they do. 10% of proceeds go directly to supporting rescue causes. PawPack is committed to only sourcing grain-free, all-natural products and do not sell edibles made in China. And they offer a 100% allergy guarantee; so if your furry friend is allergic to any ingredients in the products, simply email them to have a new treat shipped to you. PawPack's team of pet experts upholds rigorous standards, and always strives whenever possible to ensure the products are organic, eco-friendly and free of byproducts.
Hey there Diana and pack! Thanks so much for the kind words and for the great review. We are so happy to hear that you and the pups are getting so much joy out of the monthly boxes! Barkbox day is the best day monthly! Then in the meantime if you guys need anything else going forward please don't hesitate to let us know. We are always happy to help at any time.
Thanks so much for your kind words Carrie and Angel! We are so very lucky to have you guys in the pack and to be able to spoil Angel! Tell Angel if she wants more monthly chews in her boxes we are now able to customize our boxes to get more of some items and less of another. You can email us directly at Lindz@barkbox.com if that sounds like something she would love to do! Give her all of the love and pets from us here! Then if you need anything at all going forward please don't hesitate to let us know.
“The Bark & Co support team always strives to deepen customer relationships through social. However, with the sheer volume of direct messages coming in every day, it’s sometimes a challenge to maintain the levity and respond to customers promptly. Fortunately, with Zendesk Message and the use of a chatbot, we are able to escalate high priority conversations to our agents. This ensures that our support team can handle the more complex queries, leaving customers happier.”