“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
I was hesitant at first about giving BarkBox a try. There are some pretty negative reviews out there, but I really believe you should experience things yourself and take people's opinions with a grain of salt. I subscribed to BarkBox on 9/16. I used a promo code to get my first box of $10.50. The box shipped incredibly fast! Things typically take longer than expected to get to me in Hawaii but I got my first box on 9/21. The theme is adorable, and the toys are fun. One of my dogs is more rough with toys, so we'll see how well they hold up, ha. I'm more excited about the high-quality treats! I usually spend more than $20 a month on my dogs, so this is a great deal for us.
Last month it took way longer than normal to get our barbox. I didn’t complain about it or anything. It happens. I got an email from barkbox today that said because my last shipment took so long to get to me, they upgraded me to 2 day shipping for the remainder of my membership. I have been completely satisfied with every box we have gotten and am just so impressed with the customer service. Thank you!
Almost two years ago we tried and reviewed 7 of the subscription boxes on the market. Since then, we’ve tried boxes from another 6 or 7 companies. We’ve tried a lot of these boxes more than once. Over the last couple of years, we’ve seen about 50 subscription boxes from 14 different companies and I’ve written two comprehensive comparison posts. If that doesn’t make us experts on dog subscription boxes, I don’t know what does.
Fine Print: Each box contains dog training gear, including a halti harness and a treat pouch, dog training exercises and lessons, plus training games designed for the whole family to enjoy. They even offer bite prevention lessons and a dog body language card game that can help teach your kids how to read and respect your dog (while still having fun)! Good Dog In a Box provides the tools you need to ensure a well-integrated canine/human family.
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
I thought I'd try BarkBox since they had a Black Friday Special for $5.00. I signed up and received the box fairly quickly, and not even 2 weeks later a $20 charge came out of my account. Wait, what? This is a monthly subscription, not every week and a half subscription! I went to cancel and you can cancel but only after your year subscription is up.
Save Money With Longer Subscriptions. Nearly all dog boxes provide discounts when you subscribe to several month subscriptions. Some of the dog subscription boxes may require you to pay in a lump some for whatever number of months you commit to, while others simply hold you to your promise. Others will let you cancel without too much fuss. This is worth being aware of and taking note of before committing to a lengthy subscription.
PawPack makes it effortless for you to bond with your pet while promoting a healthy and sustainable lifestyle. PawPack offer a curated subscription service that provides you and your cat or dog with a box of surprise products each month that will always be all-natural and grain free. PawPack strives to save the lives of shelter pets, and just by being a PawPacker, you will be doing just that. PawPack has a commitment to finding every pet a home shines through everything they do. 10% of proceeds go directly to supporting rescue causes. PawPack is committed to only sourcing grain-free, all-natural products and do not sell edibles made in China. And they offer a 100% allergy guarantee; so if your furry friend is allergic to any ingredients in the products, simply email them to have a new treat shipped to you. PawPack's team of pet experts upholds rigorous standards, and always strives whenever possible to ensure the products are organic, eco-friendly and free of byproducts.
When I'd initiate a chat on their website, or send an email, I was offered replacement items, then would receive an email two weeks later telling me the replacements were out of stock. Lately, every email has been talking about their new distribution center, but there has been a glitch and so things are delayed. The new distribution center was supposedly going to make things more reliable - uh, not true.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Rescue Box is a subscription box for dogs or cats, including toys and treats for your pet and accessories for pet lovers. For dogs, choose from small (up to 20 pounds), medium (20-50 pounds), and large (50+ pounds). Rescue box is associated with Greater Good (the folks who brought you The Hunger Site, The Animal Rescue Site, and more) and your purchase of a subscription will help provide food and vaccines to shelter pets!
What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.