With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.
Some months come with a comic strip, a treasure hunt, or a fill in the blank activity that you can take a shot of your dog with and share on social media. The option of being able to connect and meet new friends with the use of special hashtags every month is great. You’ll have so much fun with other pet parents showing off their pups and monthly goodies!
Durable doggy toys can be hard to find, especially if your puppy loves to chew. Good thing Academy Sports + Outdoors carries a variety of tough dog toys, including brands such as Dogzilla and Kong dog toys. Many feature cavities, so you can insert treats that fall out as your pup plays. The erratic bouncing action from the rubber construction is a great way to keep your pooch stimulated and eager for games of fetch. These virtually indestructible dog toys come in handy when your pup is in a gnawing mood.
What you get: With PupJoy, you’ll get a curated box of premium, artisan dog goodies delivered straight to your door. All you need to do is personalize your plan based on your dog plan, choose a box type (treats, toys, or both), specify your treat or toy preferences, choose your dog size, and then select a frequency. This is by far the most specific and detailed monthly dog subscription box out there.
I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
First, they don’t see themselves as just another subscription box service. They see themselves as a modern concierge service that combines the best of convenience, control, and value. They offer a lot of ways to customize your box including choices for grain-free gourmet treats, options for toys-only or treats-only boxes, the ability to choose toys tailored to your dog’s chewing style, and offer a multi-dog option for larger households.
Last month it took way longer than normal to get our barbox. I didn’t complain about it or anything. It happens. I got an email from barkbox today that said because my last shipment took so long to get to me, they upgraded me to 2 day shipping for the remainder of my membership. I have been completely satisfied with every box we have gotten and am just so impressed with the customer service. Thank you!
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With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.