With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
PupJoy also earned big points with us because their mission is to do good and make a significant difference. They support the little guy by sourcing from small suppliers who are focused on creating quality, responsible products, they give a lot more to charity programs – almost 50% – than other subscription box companies, and they have also fostered a community of dog lovers like you, who together are capable of doing some good and making an impactful change.
Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.
To our knowledge, this company collects reviews by asking its customers to share their experiences on Trustpilot. Read more This company has claimed its Trustpilot profile, but to our knowledge, doesn't actively invite its customers to write reviews on Trustpilot. Read more This company hasn't claimed its Trustpilot profile and to our knowledge, doesn't actively invite its customers to write reviews on Trustpilot. Read more
Just got my first BarkBox and I’ve got to say, I’m very surprised with the quality of the treats and toys that filled the box. I decided to give the product a try because it was only $5 for my first box thanks to @influenster! You have to subscribe to receive the box at normal price after the first discounted one. They have multiple options to how often you want to receive a box and how many items you want it filled with. They have themes for each box they send and it’s fun how it’s always a surprise. We received the #PupstateOrchards themed box and I loved how they had the option to choose what size size dog you have so that they can match the treats and toys to the correct size dogs. I was skeptical at first that I even cancelled the subscription as soon as my order for my first one was put in but after I received the box, I was sure to go back in and resubscribe. Way to go guys! You found Another happy customer! My dog loves the toys and finds the treats delicious! We both Can’t wait to get the next BarkBox. I wonder what theme Will be? Keep it coming! #influenster #pupstate #barkshop #germanspitz 🐶📦
Emmy + Tico: I adopted Tico from the Brooklyn Animal Care & Control shelter last year, and he's 45 pounds and about 5 years old. According to his DNA test — because of course I needed to know — he's a pit bull mix and potentially part rat terrier! Tico is a medium- to high-energy dog, and the sweetest pup in all the land; he was even tasked with being a "greeter dog" during his stint at the shelter, and made new dogs feel comfortable. 😭
Hey Jenifer and Jack! Thanks so much for being such loyal members of the pack and for the kind words! Spoiling Jack makes us the happiest every single month! We would also love to hear these Fairy Tales that you are talking about. In the meantime if there is anything else that we might be able to help with please don't hesitate to let us know at any time.
Hey there Alexis and Zander! Thanks for your rating and welcome to the pack! We are so very sorry to hear that your checkout process with us was a little rocky! We recently changed out checkout process which would be why you ran into some trouble. We are so happy to hear that you got it all taken care of though! Then since your first box is not the super chewer box if Zander happens to rip through something let us know. We are always more than happy to send out another item on us that might work better! Just email us directly at lindz@barkbox.com! Then we can't wait to hear all about how that super chewer box works out for you guys! We love hearing that the first box was such a hit! If you or Zander need anything else please just let us know. We are always more than happy to help at any time.

Play a game of tug-of-war with your best friend when you throw a rope toy at his or her feet. With a large selection, featuring Multipet and Rascals® brands and styles ranging from simple woven-cotton rope toys with large knots on either end, to exciting figure 8s and ropes with three knots, your dog will want to play with you for hours. As an added bonus, chewing on rope toys helps keep your canine's gums and teeth clean and healthy.
It would be a total waste for my 3 1/2 pound adult toy poodle. She will not eat dog treats and never plays with toys. Her favorite treats are green beans out of the freezer or part of a mickey d’s hamburger and a few french fries. She is perfectly healthy for a 17 year old dog. Vet tells me to keep doing what I’m doing with her because she is healthier than a lot of small dogs half her age.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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