With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
Our huge line of dog toys include everything from flying discs and ball launchers to laser pointers and fetching games. For playtime, choose from our vast selection of squeaking balls, talking animals, chew toys and dog ropes to entertain and satisfy a canine’s basic instincts. For dogs who need a little more motivation to play on their own, there are treat dispensing varieties available. You can also keep the gears in their brains turning with our collection of games and puzzle styles. All of our toys are rigorously tested for safety and fun, with loads of features to pique their interests through sights, sounds and textures. New dog toys are added regularly, so check in for the themed and seasonal styles to discover new favorites and keep your dog interested with new options.
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
Worth every single penny. I literally can not say enough amazing things about BarkBox. First of all, and most importantly, my 3 dogs LOVE IT! Secondly, all of the toys are FUN, creative, and durable. You can buy seconds of ones your pup loves and seconds on treats as well. Thirdly! They have this really cool program where if your pup destroys something, you can post the aftermath on any social media, tag #destroyersclub and barkbox will give you credit on barkshop for some new toys!
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Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.