Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
Nothing beats a game of fetch, and a good ball should be in every dog's toy box. From our wide variety of styles, sizes, colors, textures, even sounds, you are sure to find the perfect ball for your game! For something less ordinary, you can also choose between different styles of latex, rubber, and vinyl dog toys, in shapes like bones, fire hoses, hydrants, and animals.
The box is extra fun because it has a new surprise theme to keep things fresh each month. If they can’t find something your dog will love that fits the theme, they make it themselves! One of the coolest things is that they have an online store – called BarkShop – where you can order more of what your dog loved in their box. (their product descriptions are hilarious by the way and will keep you entertained for hours).
Barkbox ships around the 15th of every month and once the box is shipped, they would send you an email confirming your shipment and customers in the US living in the lower 48 states will have free shipping, with their boxes being delivered within 2-8 business days. US customers also get tracking details. Customers in Canada can expect the subscription box for their dogs within 4-12 days of shipment and they apologize for the lack of tracking details as you cannot track your box once it leaves the US. Shipping costs about $5 for customers in Canada and other outer states in the US.
Pamper your pooch monthly with a box for dogs full of fun toys, healthy Made in the USA treats, and other exciting goodies. They ship full size toys and treats bags to give you the most value for your money. With prices ranging from $20 for 2 to 3 items to $50 for 6 items there is a box to fit every budget. They ship loads of samples in every box as well so you get more than your monies worth and shipping is included in every package price.
To enhance the health of your dog, Barkbox’s treats are of the highest standards. As mentioned above, they are corn, wheat, and soy free. But, that isn’t all, the items you receive are among the most organic items you will have in your home. The treats are all sourced from South America, New Zealand, Australia, USA, and Canada. What Barkbox promises you is that you won’t get dog products that the guys at Barkbox wouldn’t give their dogs.
Here’s a breakdown of what to expect: -Love your dog but don’t need a BIG box of stuff every month? This is for you!Treat your pup for $9.99/mo delivered! -Receive at LEAST 1 bag of treats (all made in USA or Canada) and one toy – The retail value is always worth more than $10 AND we ship it free! No dealing with traffic going to the store and no more paying insane pet store pricing! -Access to secret deals and add-ons! Most important? Have something special for your pup every month like clockwork! -Shipping schedule: All boxes ship between the 20th and 25th of the month. No hassle cancellations, but you won’t want to. Your dog will be too excited each month
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.