Every BarkBox delivers 2 original toys, tailored to your dog’s size, 2 full bags of all-natural treats, and a scrumptious, high-quality chew. All of our toys are designed in-house and our treats are always made in the USA and Canada, never contain any corn, wheat, or soy. And each month, BarkBox comes wrapped in a surprise new theme for pups and their parents to enjoy, like our popular “Chewrassic Bark,”“Space Squirrels,” and “Knights of the Hound Table” boxes.
If you’ve recently brought a new puppy into your life and pretty much have no idea what the heck you’re doing, PupBox is ideal for you. Not only does the box provide monthly toys, treats, and accessories for your puppy, but it also includes a ton of training information that you might need if you find yourself constantly yelling “Don’t eat that!” and “Not in the house!”
Every month the box comes and I am literally clobbered by my pups in anticipation. I’m pretty sure the themes are more exciting for me but helps me stay engaged and as excited as they are. It’s a 5 star experience for them but I only gave four stars Because the toys are often too big for little Milo and he will only play with them for a little bit but since he can’t escape with them fast enough cuz of their size the bigger dogs take them. The treats are always a big hit but I won’t give them the bully stick or hard treat because it’s often so hard I can’t even break it and I’m afraid one of them might choke on it so I stay on the cautious side and throw that one away. The last 3 or 4 months I’ve had to do this. Otherwise I love this monthly fun time with my little ones!!
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
When I first signed up for BarkBox, I was an excited first-time puppy owner. I loved my dog and I wanted to give him the best of the best, and BarkBox was an excellent way to do that. I love knowing that I'm giving my dog top quality treats, and I never have to worry about running out because I get two bags each month. Being a first time dog owner, I also didn't realize how valuable the auto ship toys would be! While my dog doesn't usually tear through toys, he will rip holes in them to get squeakers out or chew a hole in them. I never have to worry about replacing toys because I know he'll be getting another BarkBox soon.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”