Bone (pit bull, 40 pounds, 6 years) loves to retrieve and chew tennis balls, but tears into them within minutes. The Chuckit Ultra Ball in medium is the same size as a standard tennis ball but made entirely of rubber. It’s much more difficult to chew through, so she’s able to chomp on it for a while (with supervision); the balls have lasted for up to a year. Plus, the Ultra Ball is bouncier on turf than most tennis balls, which makes for more stimulating games of fetch. The bright orange hue makes it easy to spot—even in tall grass. And the Ultra Ball floats in water, so she can fetch it from a lake, too.
Barkbox isn’t the be-all, end-all for solving boredom or behavior problems that stem from lack of stimulation. As most dog owners know, dogs want your attention and interaction more than anything else. But when you can’t spend time with him, new toys and treats are a great alternative. Dogs are almost always interested in anything new, according to results from a study published in the journal Animal Cognition.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.