Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
First, they don’t see themselves as just another subscription box service. They see themselves as a modern concierge service that combines the best of convenience, control, and value. They offer a lot of ways to customize your box including choices for grain-free gourmet treats, options for toys-only or treats-only boxes, the ability to choose toys tailored to your dog’s chewing style, and offer a multi-dog option for larger households.
They have 3 options. Regular, heavy chewer, which they upgrade you for free, but I recommend super chewer box. You pay an extra $9 or so per box, but they come backed with a 14 day guarantee. My two large GSDs have not chewed through a single toy from the first box we tried, in December. Worth looking into! They were also very responsive to me on the online chat, during their business hours. One chew they went through in minutes, not a toy, but a chew, and because I pay extra I was frustrated. I got an immediate reply from their online chat option, and they offered to send TWO replacement chews. Such great options! I also recommend you trying bullymake, and my favorite is DapperDog, which I was disappointed that it wasn’t even mentioned in this article. Worth looking into!
Made in the USA. Many of these subscription boxes for dogs source their treats (and sometimes toys as well) from the USA. Some source them from the USA and other areas, but promise that nothing comes from China. We tried to make note of sourcing information in this guide, but if this is important to you (and it probably should be – especially when it comes to treats), make sure to check the box’s website for the full details on where products are sourced from.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.