Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
Running a business that depends on timely deliveries doesn’t come without its challenges, and BarkBox has to maintain a delicate and complex balance of product warehousing, logistics planning, and customer care. “With the word ‘box’ in our name, you can imagine that managing deliveries is central to our business,” says Rob Snowden, BarkBox’s Director of Fulfillment.
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.

Treats™ loyalty program members enjoy Free Standard Shipping on orders over $49. Members must sign in for discount to apply. Transaction total is prior to taxes & after discounts are applied. Due to size and/or weight, certain items bear a shipping surcharge or special handling fee, which will still apply. Savings will automatically reflect in shopping cart with the purchase of qualifying merchandise. Maximum value $75. Valid only on orders shipped within the contiguous 48 U.S. states, military APO/FPO addresses and select areas throughout Canada. Offer not valid on all or select products in the following categories: live pets; canned, fresh or frozen foods; select cat litters. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.


I wanted to do something special for my chihuahua pug mix and I decided to sign up for Barkbox. I chose to go with the yearly subscription as it was the cheapest of the group per monthly payments. They offer boxes for different size groups, Small, Medium and Large as well as other types of boxes to fit what your pup needs - regular, super chewers, etc. I started off with just the regular box and when it came in the mail, she wasn't sure what it was yet but was excited. She received two toys, two treat bags and something else - which she all loved. My dog is a chewer so of course she had tore apart one of the toys and I simply contacted someone at Barkbox and asked if they could switch me to an option more suitable for her chew destroying needs and they were more than happy too. 
After launching in 2011, Barkbox saw more than $1 million in revenues per month after only 2 years in business. By February 2014, they reached $25 million in revenue per year. It’s no wonder so many other monthly dog box companies popped up after Barkbox’s initial (and continuing) success. Here are the features that make Barkbox a winner for you and your pooch:

Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”

I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.

Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.

×