Barkbox isn’t the be-all, end-all for solving boredom or behavior problems that stem from lack of stimulation. As most dog owners know, dogs want your attention and interaction more than anything else. But when you can’t spend time with him, new toys and treats are a great alternative. Dogs are almost always interested in anything new, according to results from a study published in the journal Animal Cognition.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Last month it took way longer than normal to get our barbox. I didn’t complain about it or anything. It happens. I got an email from barkbox today that said because my last shipment took so long to get to me, they upgraded me to 2 day shipping for the remainder of my membership. I have been completely satisfied with every box we have gotten and am just so impressed with the customer service. Thank you!
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”