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Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.