The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

We received 3 months as a gift. However since our pup has food allergies I contacted Bark Box to change the food and snacks provided. Response time is horrible. I had to email several times… When they did reply they confirmed that they would put us on their list of dogs with special dietary restrictions. But the boxes never changed. — Gerry B., Influenster.com, 6/12/2015
Claire likes: While I don't want to know exactly what's in my box because it kinda takes some of the surprise and fun away, personally, PupJoy's customization options are a godsend for people who have allergy-prone dogs or already have a trunkful of toys. I thought the red bone thing was really cool — it had a soothing feel to it and a crunchy texture on the inside. Also WOW, this box is a good deal.
Exercise and mental stimulation are the keys to every dog’s health and happiness, so EntirelyPets offers a wide array of pet toys to keep your dog active no matter his size or breed. It’s important to purchase toys your dog will interact with – so consider what your dog’s interests are. Is he a chewer? Check out our selection of both chew toys and dental toys. Chewing is a natural instinct for dogs – it helps sharpen their teeth and keep them clean – plus, it helps with anxiety and boredom. So help them burn off some of that energy with our variety of Kong toys, Nylabones, Spunky Pet and more. We have chew toys that bounce, squeak, float – just about anything you can imagine to keep your dog entertained.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.

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I ordered BarkBox because l saw the commercial and thought it'd be great for my dog. When l placed my first order, l was told l would receive the package between July 18-July 22. The package didn't come so l contacted them Sunday night. I was then told by email because when you call the number, the representatives are always away, that they were sorry and l would receive the package no later than Tuesday, July 24.
Hey Dustie and pack! We are so happy to hear that you guys are loving every single toy and treat that comes in your boxes! That is our main goal when sending out those boxes monthly! Also we hope that you guys have put those recipes to good use. Additionally if you guys need more durability at any time we are happy to help out. Please just email us at Lindz@barkbox.com!

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Howloooo Sally! We are pupsolutely thrilled to have made it to #1 onto your Best Dog Subscription Box list! Thank you furry much for the kind woofs! We absolutely love spoiling all the pups in our pack, and are so yappy Walter and Lily ruved their goodies! 🙂 Each box has a retail value of over $40, so our subscription prices are a pawesome deal! We also have a FREE heavy chewer option and allergy friendly option to accommodate our pack’s needs.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers. 
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