BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.

“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.


I ordered BarkBox because l saw the commercial and thought it'd be great for my dog. When l placed my first order, l was told l would receive the package between July 18-July 22. The package didn't come so l contacted them Sunday night. I was then told by email because when you call the number, the representatives are always away, that they were sorry and l would receive the package no later than Tuesday, July 24.
Some days Sutton (Chihuahua mix, 8 pounds, 1 year) has so much puppy energy left over from dog-park play that she just runs around the apartment, digs out all of her toys from the toy bin, and squeaks anything she can find for hours on end. I may be the worst pet parent ever, but all that squeaking can get annoying. So I was happy to discover Hear Doggy ultrasonic squeaker toys, because they use squeakers tuned to an ultrasonic frequency between 24 and 28 KHz that’s silent to people but still makes a fun noise for dogs. To people it sounds like the squeaker died and there’s just a little trapped air being pushed out, but apparently to a dog it still sounds like their favorite toy. Sutton gets just as excited when squeaking this thing as she does her traditional squeakers—fun times for her and a lifesaver for my ears.
I am the owner/operator of a Doggy DayCamp (daycare for dogs), and I was searching for unusual, but fun toys for two DayCampers having their one-year Birthday. I could have ordered the same toys via Amazon Prime but I decided that I wanted to see what BarkBox was all about. Huge mistake. They are the worst. They took my money and never shipped birthday gifts.

Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
Doing right by the customer is of the utmost importance to the BarkBox team—even a minor communication slip-up can permanently damage a relationship. Because of this, BarkBox has invested heavily in their customer service team—the “Happy Team”, as they call it—to proactively manage issues and keep every customer satisfied, even when logistical hiccups arise.

There are no serious flaws in the company’s services apart from the fact that, currently, it is not possible to customize a multi-pet box. Also, the company doesn’t yet have a Meowbox monthly subscription box just yet. Again, the subscription auto-renews so it is essential to cancel when you no longer want the services and on time. Failure to do this auto-renews your subscription.
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So what's the best way for a Slickdealer to get a BarkBox subscription? My recommendation is to sign up for the 12 month plan to lock in the $21/box price. Skip months when you've got too many toys, and feel at ease knowing you can cancel at any time. Basically, for the price of two generic toys from the pet store, you can get a themed box of curated goodies for your favorite fur baby.

Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
Running a business that depends on timely deliveries doesn’t come without its challenges, and BarkBox has to maintain a delicate and complex balance of product warehousing, logistics planning, and customer care. “With the word ‘box’ in our name, you can imagine that managing deliveries is central to our business,” says Rob Snowden, BarkBox’s Director of Fulfillment.
I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
What you get: With LootPets, you’ll get fun dog toys and delicious treats (valued over $50) delivered to your door every month. But there’s a twist – each item in your box is themed based off of popular movies like Lord of the Rings, Star Wars, Marvel movies, and other fun and geeky things! And don’t worry, there’s a Loot Crate for geeky humans too.

What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.


Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
BarkBox delivers remarkable customer service. Your canine friend is sure to delight in his monthly surprise gifts. All the BarkBox toys are durable. Your dogs will take delight in various dog treats including the snacks and bones. What you get from the company are quality toys and treats all geared to create fun moments for you and your doggy friend.
Barkbox isn’t the be-all, end-all for solving boredom or behavior problems that stem from lack of stimulation. As most dog owners know, dogs want your attention and interaction more than anything else. But when you can’t spend time with him, new toys and treats are a great alternative. Dogs are almost always interested in anything new, according to results from a study published in the journal Animal Cognition.

It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
I was dubious that we really needed yet another plush toy, but after Gus (Chihuahua-poodle mix, 18 pounds, 18 months) loved playing with the Outward Hound Hide A Squirrel at a friend’s place, I had to get one. He typically has trouble paying attention to squeaky toys for more than a few minutes at a time, but the more challenging setup of three squeaky squirrels in a tree-trunk-shaped pouch will keep him going for hours. He fishes squirrels out, then runs around like crazy with whichever one is left in his mouth last. I can send the next one sailing the moment he’s back with the first, making it easy to tire him out. He also loves to chew on and shake the tree stump. The pieces are relatively tough too: After three months of near-daily playing, I have yet to do any mending to sew up holes (your mileage may vary—it’s still a plush toy).

Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.
Some months come with a comic strip, a treasure hunt, or a fill in the blank activity that you can take a shot of your dog with and share on social media. The option of being able to connect and meet new friends with the use of special hashtags every month is great. You’ll have so much fun with other pet parents showing off their pups and monthly goodies!
I first signed up for back box 4 months ago when they were running a special. I signed up for the 6-month bark box and did not read the VERY small, fine print that they had on the sign up which I was under the impression I would get a bark box every 6 months, and pay for them every six months when they ship it. Unfortunately, the small print stated that it was 1 box every month for 6 months and that the price would increase after the first month.
Oh the themes are really cute with BarkBox, but with over a year of BarkBox deliveries, I think that not one was delivered at a consistent time. I would get notice that my account was billed (so I paid for the toys) and sometimes, three or four weeks later, I'd wonder where the box was. We contacted Barkbox several times, and while the emails were cute, they made promises they never kept. Oh my gosh, the number of times I received an email saying that they knew they had messed up so they were upgrading us to faster delivery! Is one month from the date they take my money faster delivery?
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Bone (pit bull, 40 pounds, 6 years) loves to retrieve and chew tennis balls, but tears into them within minutes. The Chuckit Ultra Ball in medium is the same size as a standard tennis ball but made entirely of rubber. It’s much more difficult to chew through, so she’s able to chomp on it for a while (with supervision); the balls have lasted for up to a year. Plus, the Ultra Ball is bouncier on turf than most tennis balls, which makes for more stimulating games of fetch. The bright orange hue makes it easy to spot—even in tall grass. And the Ultra Ball floats in water, so she can fetch it from a lake, too.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
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