Not only do the themed monthly boxes start at only $21, but if your pup doesn’t dig something that came in his box, the company will fix it for you according to their Scout’s Honor policy. Although I can personally attest to the fact that you will be making very few calls to Customer Service, as all treats and toys are dog-tested and approved. My 3-year-old Pomeranian never met a BarkBox she didn’t like, and now she’s convinced every package that comes through my apartment door is for her. #Princess.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
The customer support includes a happy BarkBox team made up of a happy group of committed dog enthusiasts in the US. You can always get across to their team through various means including text, chat, email, phone, app, and smoke signal. They’re ever ready and happy to answer your questions and offer you professional tips. And if your dog doesn’t find your box content irresistible something, they are more than happy to replace it with the company’s Scout’s Honor guarantee.
When I'd initiate a chat on their website, or send an email, I was offered replacement items, then would receive an email two weeks later telling me the replacements were out of stock. Lately, every email has been talking about their new distribution center, but there has been a glitch and so things are delayed. The new distribution center was supposedly going to make things more reliable - uh, not true.
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After launching in 2011, Barkbox saw more than $1 million in revenues per month after only 2 years in business. By February 2014, they reached $25 million in revenue per year. It’s no wonder so many other monthly dog box companies popped up after Barkbox’s initial (and continuing) success. Here are the features that make Barkbox a winner for you and your pooch:
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
Oh the themes are really cute with BarkBox, but with over a year of BarkBox deliveries, I think that not one was delivered at a consistent time. I would get notice that my account was billed (so I paid for the toys) and sometimes, three or four weeks later, I'd wonder where the box was. We contacted Barkbox several times, and while the emails were cute, they made promises they never kept. Oh my gosh, the number of times I received an email saying that they knew they had messed up so they were upgrading us to faster delivery! Is one month from the date they take my money faster delivery?
I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
It would be a total waste for my 3 1/2 pound adult toy poodle. She will not eat dog treats and never plays with toys. Her favorite treats are green beans out of the freezer or part of a mickey d’s hamburger and a few french fries. She is perfectly healthy for a 17 year old dog. Vet tells me to keep doing what I’m doing with her because she is healthier than a lot of small dogs half her age.
Each BarkBox surprise is sent on the 15th of each month, and most consumers have reported that they’ve received their packages quickly and without delays. However, if you’re a new BarkBox customer and sign up after the 10th, keep in mind that your package will not be sent until the 15th of the following month. In the event that your BarkBox is delivered with a defective item, the company provides all members with the opportunity to immediately send it back, at which point you’ll either receive a replacement or a credit toward your account.
The boxes are themed around the relevant holidays and the packaging itself is made to look like a gift with a bow and to/from tag on the design so it is a nice option for those looking to give as a present to other pups. The box we tested (prior to The Gift Box owning it) had two types of treats (that were both American made) two toys and a scented candle for masking pet smells.
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Our huge line of dog toys include everything from flying discs and ball launchers to laser pointers and fetching games. For playtime, choose from our vast selection of squeaking balls, talking animals, chew toys and dog ropes to entertain and satisfy a canine’s basic instincts. For dogs who need a little more motivation to play on their own, there are treat dispensing varieties available. You can also keep the gears in their brains turning with our collection of games and puzzle styles. All of our toys are rigorously tested for safety and fun, with loads of features to pique their interests through sights, sounds and textures. New dog toys are added regularly, so check in for the themed and seasonal styles to discover new favorites and keep your dog interested with new options.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
I am so far only subscribed for a month but I am so glad I did. What made me subscribe, believe it or not was the customer service, they were great. I had a ton of questions when I was browsing their website and not because I was being difficult but because I got burned by my last subscription with Pupbox. Upon receiving the first box, my decision to bite into a 6-month plan was very easily justified. Everything in the box was good quality as promised. It was a fun surprise opening the box. There were a couple of things in the box that we didn’t quite like because it had poultry, but all I had to do was email them and they sent a replacement immediately. They also explained that the welcome box is like a sample box and is in my experience whatever we didn’t want or work will be replaced, no questions asked.
On the 20th, I filled out a support ticket to find out what was going on and was told there are delays this month due to a change in location of their warehouse. Now, wouldn't you think the company would send out a communication to its client base at the beginning of the month letting them know there may be delays this month due to a new location for their warehouse?
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.