Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
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Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.
Pet Pack is a pet subscription company that aims to make pets happy and healthy. They hand-pick 4-5 full-sized products to send to petscribers every month. They have pet needs options that we'll meet every month such as: a tough toy option for dogs, no catnip for cats, a puppy pack, and no toy options, just treats and products. They provide packs for both cats and dogs. They ship to US and Canada with flat rate shipping to US of $5 and $10 flat rate to Canada
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
“Pollie loves to run around our farm showing off her new barkbox treats to her sheep friends. We always get her an extra toy as she is a heavy chewer and toys are ripped in minutes. Thankfully, Barkbox sometimes offers toys with no filling and most of them are squeaky toys which Pollie adores. They even offer to exchange a product if Pollie doesn’t like it.”
I ordered my first BarkBox which was estimated to arrive this Thursday, October 4th (tomorrow). As a first time box buyer you're supposed to receive your box 2-8 business days from your order. I checked on status today and it now says that the box is "still being prepared" when just a couple days ago it had the arrival date of 10/4/18. I already paid for the full 6 months subscription up front. When trying to chat with a service rep they said they had no idea of an estimated date in which I would receive the box. When I asked to cancel the subscription she said I could only cancel going forward and not be refunded for the 6 months I had already paid for. Welcome to BarkBox I suppose! Duped out of my money right out of the gate. I will be going to BBB to get a refund. Paying for services/product then being told "we have no idea what you'll receive this product" is not an acceptable way to do business.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.
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