“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Jessica lives and breathes everything Dachshund, hiking and camping with dogs, and blogging. She's the Chief editor of the award-winning blog You Did What With Your Wiener?, has been hiking with her dogs for over 15 years, and runs an 800-member Dachshund Club in Seattle. She also helps other pet bloggers leverage their blog into a business at PetBlogBiz.com and helps pet-related businesses develop a strategy to drive traffic to their blogs at PetTalkMedia.com.
Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
Exercise and mental stimulation are the keys to every dog’s health and happiness, so EntirelyPets offers a wide array of pet toys to keep your dog active no matter his size or breed. It’s important to purchase toys your dog will interact with – so consider what your dog’s interests are. Is he a chewer? Check out our selection of both chew toys and dental toys. Chewing is a natural instinct for dogs – it helps sharpen their teeth and keep them clean – plus, it helps with anxiety and boredom. So help them burn off some of that energy with our variety of Kong toys, Nylabones, Spunky Pet and more. We have chew toys that bounce, squeak, float – just about anything you can imagine to keep your dog entertained.
I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.