Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.
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With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
Claire likes: While I don't want to know exactly what's in my box because it kinda takes some of the surprise and fun away, personally, PupJoy's customization options are a godsend for people who have allergy-prone dogs or already have a trunkful of toys. I thought the red bone thing was really cool — it had a soothing feel to it and a crunchy texture on the inside. Also WOW, this box is a good deal.
On the 20th, I filled out a support ticket to find out what was going on and was told there are delays this month due to a change in location of their warehouse. Now, wouldn't you think the company would send out a communication to its client base at the beginning of the month letting them know there may be delays this month due to a new location for their warehouse?
"The best rated box for your best fur friend. Every box includes a mix of 5-6 treats, toys and accessories, with usually one high quality bandana or bowtie. Boxes can be customized for dogs with allergies, on grain free diets and for heavy chewers. Heavy chewers will receive the toughest and sturdiest toys on the market, nothing soft or plush will ever be included. For every box you purchase, they donate a portion of sales to pet rescues & shelters in the USA."
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”