With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
I first signed up for back box 4 months ago when they were running a special. I signed up for the 6-month bark box and did not read the VERY small, fine print that they had on the sign up which I was under the impression I would get a bark box every 6 months, and pay for them every six months when they ship it. Unfortunately, the small print stated that it was 1 box every month for 6 months and that the price would increase after the first month.
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Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.