Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Total price of items, if bought individually: ~$45.96 for Ruggie's box (grain-free turkey jerky chips, mini donut toy, "Puppy's First Bone" toy, pineapple bow tie, snail-hippo toy, aloha-print bandana) and ~$48.98 for Tico's box (grain-free turkey jerky chips, antler chew, AppleBerry Zensations treats, hippo treat-dispensing toy,aloha-print bandana). Prices sourced from Amazon and Dapper Dog's website.
Soon after we adopted Ada (beagle mix, 16 pounds, 1 year), we learned we had a serious gnawer on our hands. Of all the elaborate toys we’ve impulse-bought to deter her from eating our belongings, the inexpensive Nylabone Dura Chew is one of the few that have withstood her teeth for more than a week. While the toy looks scraped-up at the edges these days, none of the plastic is actually coming off, as happens with most stuff she puts in her mouth (RIP to all the animal-shaped toys). The Nylabone’s slim shape tucks easily into her travel carrier when we head out to visit family, and it keeps the peace while we’re there. The classic design makes for some pretty adorable moments, too. It comes in a couple of flavors, but of the two we’ve bought, the original flavor is the one in heavy rotation. Don’t overthink it.
Sarah has loved and trained both dogs and horses from a very early age. Her Staffordshire bull terrier, Mona, is trained as both a therapy dog and disaster stress relief dog. In addition, Sarah has trained her German Shepherd, Soren, as a service dog. Before starting her full-time writing business, Sarah worked with a top pet food company as a consultant to veterinarians conducting weekly classes on canine and feline nutrition for the doctors and staff. Read more posts from Sarah...
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Barkbox has allergy options and you can customize all toys or all treats or any combination you just need to call or chat with them. Also, if a dog doesn’t like a toy or treat they will send you a replacement. If you get the super chewer option (more expensive) you get more durable toys made from kong like material and the guarantee if your dog destroys it they will send a new one at no charge! Their customer service is amazing and I must say I am a very happy customer!
Now here’s the thing with the box. It obviously had a theme, but there was nothing in the box talking about the theme. While I know the box is for the dog, it would be nice to have a card describing why they paired all those items together (and maybe describing what makes it a good item for your puppers). I also had no idea which toy was the premium toy was until I researched it online.
Running a business that depends on timely deliveries doesn’t come without its challenges, and BarkBox has to maintain a delicate and complex balance of product warehousing, logistics planning, and customer care. “With the word ‘box’ in our name, you can imagine that managing deliveries is central to our business,” says Rob Snowden, BarkBox’s Director of Fulfillment.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.