With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Pamper your pooch monthly with a box for dogs full of fun toys, healthy Made in the USA treats, and other exciting goodies. They ship full size toys and treats bags to give you the most value for your money. With prices ranging from $20 for 2 to 3 items to $50 for 6 items there is a box to fit every budget. They ship loads of samples in every box as well so you get more than your monies worth and shipping is included in every package price.
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Subscriptions seem to be on autorenew. Right now, I pay for a year at a time. I can't remember if there is an option to pay for a month at a time or not. I am thinking not. Subscribers set up an account and from there, you can cancel if you desire. That option appears to be easy to figure out and not hidden like some autoship companies. The one thing I did not like is not getting a notification of when it was time for my yearly subscription rate being charged to my credit card. It's possible there was an e-mail but if there was, I didn't see it. I realize it is my responsibility to keep track of that. I do not know if it is possible to cancel mid-subscription if, heaven forbid, something would happen to my dog. I have to think it's possible as getting a new BarkBox could be painful shortly after losing a pet.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.