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With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
What you get: With LootPets, you’ll get fun dog toys and delicious treats (valued over $50) delivered to your door every month. But there’s a twist – each item in your box is themed based off of popular movies like Lord of the Rings, Star Wars, Marvel movies, and other fun and geeky things! And don’t worry, there’s a Loot Crate for geeky humans too.
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015
What Is It? Wigglebutt Box is a monthly subscription box for dogs that delivers 6-8 canine-centric items to your door each month. Products can be toys, treats, accessories, hygiene items, seasonal dog kerchiefs, dog related gifts for owners, or rolls of poop bags. You never know what you’ll get, but you know it will always make your doggy’s butt wiggle!
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
Reviews from Top Dog Tips and Gizmodo named this toy one of the top dog toys on the market. In our own tests, the StarMark Bob-A-Lot came in a close second to the Wobble Wag Giggle Ball. The Bob-A-Lot has the benefit of dispensing treats and dogs loves its wobbling action, but the Wobble Wag Giggle Ball doesn't need to be refilled in order to keep your dog's attention.
What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.
I get my barkbox the same time my mom gets hers. We live at the same house. She got hers but mine never came. I checked tracking and on their website says no tracking available. I do have an e-mail from scout with a Fedex tracking number. It's been sitting in Troutdale Oregon for 4 days now. Has not even departed. they keep updating the box but to only say its still in Troutdale Oregon still. I am located in Washington. This is ridiculous. My mom got her barkbox for her dog but my poor dog still hasn't gotten his.
Hey there Diana and pack! Thanks so much for the kind words and for the great review. We are so happy to hear that you and the pups are getting so much joy out of the monthly boxes! Barkbox day is the best day monthly! Then in the meantime if you guys need anything else going forward please don't hesitate to let us know. We are always happy to help at any time.
Almost two years ago we tried and reviewed 7 of the subscription boxes on the market. Since then, we’ve tried boxes from another 6 or 7 companies. We’ve tried a lot of these boxes more than once. Over the last couple of years, we’ve seen about 50 subscription boxes from 14 different companies and I’ve written two comprehensive comparison posts. If that doesn’t make us experts on dog subscription boxes, I don’t know what does.
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
According to the BarkBox website, all edible items are tested in-house, are sourced directly from the U.S., Canada, South America, Australia, and New Zealand, and are never processed with formaldehyde. Because BarkBox’s founders are dog lovers as well, they wouldn’t send anything to your dogs, that they wouldn’t send to their own. In addition, the company claims that at least 10% of all profits are given to canine-related shelters, rescues, and welfare organizations.
Emmy likes: You have the the option to choose a treats and toys *or* a treats-only or toys-only box, which is very cool — and can specify whether you'd like the treats to be all-natural, organic, grain-free, or protein-sensitive. You can also choose how frequently you'd like to be sent the box (monthly, bimonthly, or quarterly) and how many items you'd like to be in the box; the "uno" comes with four to five items, and the "grande" with five to seven. The power chewer option is only $7 more than a regular box, which makes it an incredible deal, overall.
Oh the themes are really cute with BarkBox, but with over a year of BarkBox deliveries, I think that not one was delivered at a consistent time. I would get notice that my account was billed (so I paid for the toys) and sometimes, three or four weeks later, I'd wonder where the box was. We contacted Barkbox several times, and while the emails were cute, they made promises they never kept. Oh my gosh, the number of times I received an email saying that they knew they had messed up so they were upgrading us to faster delivery! Is one month from the date they take my money faster delivery?
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
Within 24 hours of making my review, I was contacted by someone else with the company who had reviewed my chat and felt that I was not treated fairly or listened too and that my concerns were valid enough to where they wanted to make it right. They have since sent me 6 more bark boxes (free of charge) AND donated to a pet rescue of my choice in honor of my own pups who are rescues.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.