Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Membership at BarkPark encompasses one dog and up to two humans. (Bark suggests “each dog to come with his/her two favorite humans, so bring a friend, a coworker, or a hot date.”) Memberships will go on sale in mid-August, and pricing is tiered at daily ($19), monthly ($48), and season passes ($78). Discounts are available for multi-dog homes and local Nashville businesses. Events held at the park, like the comedy show and yoga meetups, are free to attend for all members.
The food-dispensing OurPets IQ Treat ball has been a favorite in our home for years and keeps our dog Pinky (pit mix, 60 pounds, 9 years) mentally and physically active as well as entertained for a half hour or more at a time. To get kibble or treats out, she has to roll the ball or pick it up in her mouth and throw it. We can easily adjust the opening of the interior compartment to dispense less readily if she’s up for the challenge (or go in the other direction if she’s not). She loves this toy so much, she prefers eating her meals from it rather than from her bowl. This ball is also one of the longest-lasting dog toys we’ve owned; it gets a beating but has stood up to more than four years of near-daily use.
Today I again reached out to BarkBox to ask where the box was. I was told the shipment had been lost. When I asked where the other two boxes were there was no answer. I was also told that they could not find record of my payment for the original box and could not process a refund. When I asked when I was going to be notified that they had lost my shipment I was told that they do not always do that.