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“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Thinking that maybe I needed to communicate dog to dog, I had my 4 Goldens and 1 Pyr (all rescues) send a personal plea to please get the box right, because their mom was threatening to cancel their subscription and buy their toys in other places. Again, received a cute email response (not nearly as cute as the email my 5 sent) basically saying we were wrong (really? It takes a month to ship something in the United States? And I have a transcript of the previous chat that specified what my BarkBox was supposed to contain, which it did not?!?)...and promises to make things better. THEN, literally 3 days later, another email was received about the glitch in their distribution center and OH - replacement items are now out of stock!
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.
While many of these toys will keep your pup busy on his own, you still want to spend plenty of quality time with your furry friend, and we have just the selection of rope toys and balls you can play with together. For example, our Multipet Nuts for Knots is the best of both worlds – a ball made out of rope with a handle for tug of war. You can play until your arm gets tired, because it’s doubtful your pup is going to give up first! If your dog loves to play fetch, we have everything from tennis balls to indestructible balls that glow-in-the-dark. We even have ball launchers that will send the ball hurling in the air, causing him to run even farther – perfect for the dog park or anywhere your dog has plenty of room to run.
If you keep running out of doggie treats and goodies, or maybe you get the wrong ones, you need help. Thanks to Barkbox’s monthly plans, your furry best friend will have all the treats it needs for its age and size. Barkbox is the ultimate monthly dog subscription box service that will deliver toys and treats for your beloved dog when they need it most.
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The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.
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The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”