Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Doing right by the customer is of the utmost importance to the BarkBox team—even a minor communication slip-up can permanently damage a relationship. Because of this, BarkBox has invested heavily in their customer service team—the “Happy Team”, as they call it—to proactively manage issues and keep every customer satisfied, even when logistical hiccups arise.

My Luna loves her bark box we have gotten it for over a year now! She knows when the box comes that it’s for her, and she’s so possessive it super cute! She opens it all on her own, she’s a lab! The one month our box was late.. I contacted the company, and they not only put rush shipping on all her future boxes, but sent her ANOTHER box with extra treats inside! They seriously have the best customer service ever, and I haven’t had one problem since! Luna loves every single toy, and every single bag of treats she gets! I can’t rave enough about barkbox it is seriously the best way to spoil our baby girl without ever having to go to the store ourselves, or searching high and low for organic gluten free good for you treats! Because every month their treats they send are the HEALTHIEST for your fur baby! Anyways, they’re my favorite and we will never quit using bark box it’s so worth the money! BarkBox in the photo is Luna’s you basket.. and yes a lot of the ones she has gotten are DESTROYED #destroyersclub but she still has soooo many!!! Like I said best investment ever!
I wanted to do something special for my chihuahua pug mix and I decided to sign up for Barkbox. I chose to go with the yearly subscription as it was the cheapest of the group per monthly payments. They offer boxes for different size groups, Small, Medium and Large as well as other types of boxes to fit what your pup needs - regular, super chewers, etc. I started off with just the regular box and when it came in the mail, she wasn't sure what it was yet but was excited. She received two toys, two treat bags and something else - which she all loved. My dog is a chewer so of course she had tore apart one of the toys and I simply contacted someone at Barkbox and asked if they could switch me to an option more suitable for her chew destroying needs and they were more than happy too. 
I ordered my first BarkBox which was estimated to arrive this Thursday, October 4th (tomorrow). As a first time box buyer you're supposed to receive your box 2-8 business days from your order. I checked on status today and it now says that the box is "still being prepared" when just a couple days ago it had the arrival date of 10/4/18. I already paid for the full 6 months subscription up front. When trying to chat with a service rep they said they had no idea of an estimated date in which I would receive the box. When I asked to cancel the subscription she said I could only cancel going forward and not be refunded for the 6 months I had already paid for. Welcome to BarkBox I suppose! Duped out of my money right out of the gate. I will be going to BBB to get a refund. Paying for services/product then being told "we have no idea what you'll receive this product" is not an acceptable way to do business.

Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
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