Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.


Hey there Alexis and Zander! Thanks for your rating and welcome to the pack! We are so very sorry to hear that your checkout process with us was a little rocky! We recently changed out checkout process which would be why you ran into some trouble. We are so happy to hear that you got it all taken care of though! Then since your first box is not the super chewer box if Zander happens to rip through something let us know. We are always more than happy to send out another item on us that might work better! Just email us directly at lindz@barkbox.com! Then we can't wait to hear all about how that super chewer box works out for you guys! We love hearing that the first box was such a hit! If you or Zander need anything else please just let us know. We are always more than happy to help at any time.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
- Exclusions: Hill's Pet Nutrition food and treats (Hill's Prescription Diet, Hill's Science Diet, Hill's Ideal Balance and Hill's Bioactive Recipe); Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit' and Simpsons Adventure); PetcoOne and WholeHearted Memberships, Repeat Delivery orders and subscriptions; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
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Before meeting Kim and Kalee, I was struggling with my fitness goals. I would start out strong, but I just didn’t stay on track. With their motivation and support, I have not only stayed on track myself, but now I’m helping others reach their fitness and health goals! I’ve never felt or looked better, and I love being a part of their coaching team! Carrie Scott
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
Pet Pack is a pet subscription company that aims to make pets happy and healthy. They hand-pick 4-5 full-sized products to send to petscribers every month. They have pet needs options that we'll meet every month such as: a tough toy option for dogs, no catnip for cats, a puppy pack, and no toy options, just treats and products. They provide packs for both cats and dogs. They ship to US and Canada with flat rate shipping to US of $5 and $10 flat rate to Canada
I thought I'd try BarkBox since they had a Black Friday Special for $5.00. I signed up and received the box fairly quickly, and not even 2 weeks later a $20 charge came out of my account. Wait, what? This is a monthly subscription, not every week and a half subscription! I went to cancel and you can cancel but only after your year subscription is up.

If you keep running out of doggie treats and goodies, or maybe you get the wrong ones, you need help. Thanks to Barkbox’s monthly plans, your furry best friend will have all the treats it needs for its age and size. Barkbox is the ultimate monthly dog subscription box service that will deliver toys and treats for your beloved dog when they need it most.

Just got my first BarkBox and I’ve got to say, I’m very surprised with the quality of the treats and toys that filled the box. I decided to give the product a try because it was only $5 for my first box thanks to @influenster! You have to subscribe to receive the box at normal price after the first discounted one. They have multiple options to how often you want to receive a box and how many items you want it filled with. They have themes for each box they send and it’s fun how it’s always a surprise. We received the #PupstateOrchards themed box and I loved how they had the option to choose what size size dog you have so that they can match the treats and toys to the correct size dogs. I was skeptical at first that I even cancelled the subscription as soon as my order for my first one was put in but after I received the box, I was sure to go back in and resubscribe. Way to go guys! You found Another happy customer! My dog loves the toys and finds the treats delicious! We both Can’t wait to get the next BarkBox. I wonder what theme Will be? Keep it coming! #influenster #pupstate #barkshop #germanspitz 🐶📦
Save Money With Longer Subscriptions. Nearly all dog boxes provide discounts when you subscribe to several month subscriptions. Some of the dog subscription boxes may require you to pay in a lump some for whatever number of months you commit to, while others simply hold you to your promise. Others will let you cancel without too much fuss. This is worth being aware of and taking note of before committing to a lengthy subscription.

I am the owner/operator of a Doggy DayCamp (daycare for dogs), and I was searching for unusual, but fun toys for two DayCampers having their one-year Birthday. I could have ordered the same toys via Amazon Prime but I decided that I wanted to see what BarkBox was all about. Huge mistake. They are the worst. They took my money and never shipped birthday gifts.
Claire dislikes: Tbh, I was mildly exasperated by this box. They sent three of the same kind of toy, which was so disappointing because for the same gagging/choking hazard reasons I couldn't give Ruggie the lion toy from the BarkBox, I couldn't give these "iBalls" to her either. The antler I received was so, so small, and while I know Ruggie's a tiny beeb, she still goes to town on her chew toys and was worried she'd swallow it accidentally or something.
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
I think for the price, its worth it, especially since it costs equal if not less than going to the petstore and buying 5 items (two toys, two treats, one chew). Its delivered to your door and I feel like your pup would be more than excited upon getting it. The themes are cute and change every month which is great. You also get a little cake treat when it is around your dogs birthday which is also cute. You have the option and ability to add more products to your boxes every month too however it comes at an extra fee so keep that in mind if you want to splurge. 
Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
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